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No notes for slide• • At the same time, learning and knowing the customers are key to delivering great experiences. The good news is that customers are giving brands and sellers a lot of hints and clues. Customers are connected all the time.
According to a research by Accenture, 87% of consumers use their mobile devices as a second screens while they are watching TV. And not only so, they also use the mobile devices while they are shopping in store. According to a report by InReality, 75% of the shoppers use a mobile phone while shopping. Clearly, the mobile phone is the constant companion for the customers. And they can provide a lot of insights and context of what the customers want and need. Here is another example. Independent of the channel, customers are leaving digital footprints everywhere.
According to a Forbes article, 40K queries are performed every second on Google. And this is just on Google. This is equivalent to 2.4 mil queries per minute, and 144 mil per hour! There are a lot of data out there. The challenge is how to make use of them for your effort. • And with these changes in the market and customer behavior, many organizations are seeing their effects. According to a PWC study with CEOs, 22% believe that their business models are being disrupted.
Usually this disruption is coming from somewhere they don’t expect. A case in point.
According to a Digital Clarity Group study, a large global electronic firm was caught by surprise when landslide of customers abandoned retail channels overnight. This is forcing them to rethink and retool so that they can be relevant with their customers.
And lastly, social and mobile adoption by consumers are forcing the changes. If you are not where your customers are, you are no longer relevant! • And the problem is that majority of business today cannot be as agile as the customers as they shift from one channel to another. According to Forrester, only 12% of organizations can provide a “seamless hands-off” between channels. And this may only happen between certain channels. Because legacy and point solutions make it impossible for organizations to follow their customers. • To be successful today, you need to have the mindset that “omnichannel is business!” There is no alternative.
Customers is setting the rules. Comply to them and you win. Ignore them and you will likely lose.
• To be successful, we need to attack the core of the of the problem. You need to transform digitally so that you can engage and win the digital customers.
• Our perspectives are that you Transform with Commerce. Keygen Php Maker Extensions more. Lead your digital transformation by embracing and enabling omni-channel commerce. Enable your customers and prospects to interact, engage, and transact with you anywhere and anytime. Deliver great experiences that win fans, nurture advocates, and drive growth.
BECOME AN OMNI-CHANNEL BUSINESS Interact, engage, and transact in whatever touchpoints, and at any time your customers want. DELIVER CONTEXTUAL CUSTOMER EXPERIENCES Provide customer experiences that are helpful, valuable, timely, and differentiated using customer intelligence and insights. RESPOND TO THE MARKET FASTER Take advantage of new trends, capture emerging opportunities, or deliver to new cusotmer expectations; you need to be there faster than your competition. • You need to have one source for all your underlying information: product, customer, inventory, pricing, order status. Companies need an integrated system of reference that sits above traditional transactional systems of record (i.e.
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Deliver the Perfect Omnichannel Commerce Experience • 1. Deliver the Perfect Omnichannel Commerce Experience Charles Barton Product Manager SAP Hybris Commerce • of consumers say they use their devices as second- screens while watching TV at the same time. 87% of shoppers use mobile devices when shopping in store.
75% THE CUSTOMER IS CONNECTED ALL THE TIME THE CUSTOMER IS MOBILE DIGITAL FOOTPRINTS EVERYWHERE Source: InReality Report, Q2 2015.Source: Accenture report, Q2 2015. Search queries are performed every second on Google 40,000 Source: Forbes, Sep 2015.